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Take 5 Oil Change

Radically redefining the need for speed.

Take 5 was a new oil change chain entering a cluttered, distrustful and offer driven category. Our strategy was to leverage Take 5’s core differentiator, speed, to generate excitement about the brand. By making routine drudgery fast and fun, Take 5 Oil Change exceeded all goals in new markets across the U.S. Plus, we discovered a budding star in super speedy Dallas Cowboys receiver Cole Beasley.

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Archery Trade Association: The Thrill Is Nocking
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The thrill of adventure. The thrill of the challenge. The thrill of competition. The thrill is nocking. Let it in.

Meineke: On with Life
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Taking care of your car shouldn’t take over your life.

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