Campaign
Mythic moved the Meineke brand beyond the traditional category position – simply car care – and into one that more relevantly focuses on the consumer's life and, ultimately, helps them get on with it. We turned this idea into a brand mantra: Taking care of your car shouldn't take over your life. We drove this message home through the entire customer experience, from national TV to in–store posters, plus franchisee engagement and more.
Campaign Executions:
Brand identity and development, national brand TV, direct marketing, corporate communications, point of sale, loyalty marketing, social content, franchisee communications, site design, promotions, PR, in-store design
