The Archery Trade Association set its sights on developing a new brand identity to re-energize their trade organization membership and grow consumer participation in archery and bowhunting. Mythic gave the ATA a distinctive look that’s bold, confident and forward looking, inviting people to take part in these challenging and rewarding sports. We then created a campaign featuring real hunters and competitive archers that elevated the spirit of both sports by bringing to life the thrill of nocking an arrow and pulling the bowstring back that heightens the sense of anticipation and triumph to come.
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