Work

Charlotte Ballet

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Snapshot

Transforming a performing arts organization into an entertainment company is no small task. Competition for consumers' entertainment dollars is stiff. We helped Charlotte Ballet look beyond traditional arts audiences to generate a broader mass-market appeal with adults and families alike. We continue to create campaigns that hold their own against all competitive entertainment options.

Campaign Executions:

Brand identity and development, out-of-home, site design and development, direct marking

Out-of-Home

Brand Elements

Digital

Print

Campaign Pieces

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