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The Swirl: January 23, 2017

Five days until the weekend! You can do it. Get inspired with the Swirl. In this edition: the grocery store of the future, fresh foods, and girl power.

WORD OF THE WEEK

BROUGHT TO YOU BY GUEST SWIRLER: WILSON DOUGLAS, SENIOR ACCOUNT EXECUTIVE

Canopy (n.) - Not the ornamental frilly cloth hanging over your grandma’s four-post bed.

Canopy.co is a startup with roots split between Toronto and San Francisco. Actual humans curate their favorite items from Amazon and display them in a Pinterest style fashion. The purpose? The minimalistic design & "collections" feature streamline your Amazon shopping experience and remove unwanted item clutter so that you can focus on commerce over distractions from ads or unwanted products. What’s the best part of Canopy? It is also a social network platform to follow your friends, see what Canopy curators are recommending and up your coffee game.

For the impatient...

SwirlNotes: Say goodbye to lines. Amazon just made another genius move in the retail space. It’s called Amazon Go, and it’s basically your favorite grocery store without the hassle of checkout lines. Yes, you heard us. Walk in, get your groceries, and walk out. No wallet needed.

WHY IT MATTERS

Amazon kills it with customer interactions. Between Amazon Echo, 1-Click ordering, and Dash Buttons, they never disappoint. They’re all about making customer experiences easier, and Amazon Go is just one more example of how they are rising to the top of the innovative brands list. Why would an online business invest millions of dollars in retail stores, you ask? We think it’s because they’re planning to sell this technology to grocers. But only if they’ll accept Amazon Payments, of course. See what they did there?

For the farmer's market regular...

SwirlNotes: Blue Apron wants you to know that you don’t have to go to the farmer’s market to get those fresh ingredients you crave. They just released a new direction that focuses less on the cooking and more on where their ingredients come from.

WHY IT MATTERS

While Blue Apron may have been the first big player in the ‘recipe delivery’ service, they have a lot of competition now. And most of them are claiming the same thing: ease. This new approach addresses the food industry as a whole and gives consumers another reason to go Blue. It’s not only easy, but fresh. Because who wants ingredients that have been sitting on a store shelf for a week? Not us. It’s a different approach than most competitors in this cluttered category. We think it might be just what Blue Apron needs to keep their top spot.

For the fitness buffs...

SwirlNotes: Running shoes > heels. In terms of comfort, but also in terms of power. Reebok just released a new spot of a young daughter admiring her mother’s old running shoes. The main message: girl power doesn’t have to be about lipstick and pretty pumps.

WHY IT MATTERS

Girl power has been a theme for quite some time now, but it looks like this trend isn’t going anywhere anytime soon. The purpose of the campaign, "Be More Human," is to encourage people to be the best version of themselves not only physically, but mentally and socially too. Because there is a human side to fitness. AKA strength in more ways than one.

FINAL FOOD FOR THOUGHT

Instagram is now letting brands place ads within Stories. And get a free analytics tool with it too.